4.3.2.1 audience profiling

From these results you can see that 4.3.2.1's target audience ranges from 15-45+. The main audience range is between 25-34 with 32% wanting to see the film. Males are also more likely to see the film with 56% seeing the film.

We have been looking at these results and decided to make our target audience range similar to this. We are thinking of making our tartget audience between 15 and 24 with males also being targeted rather than females.

Teaser Trailer ratings

 We have decided to give our teaser trailer a rating of 15. This is because from our audience profiling research we have found out that the younger audience will be attracted to our genre. We thought that an 18 rating be better but have then changed our mind because we'll missing out on a large part of our target audience. Other films that we have researched such a Fast and furious and also kidulthood are also rated at 15. This will lead to higher box office returns because of the greater audience available to watch the film.

Audience Profiling - Fast and furious

Fast and Furious
release date: 10th April 2009
price: C+
estimated box office: £6,000,000
genre(s): Action
director(s): Chris Morgan
film cast: Vin Diesel, Paul Walker, Michelle Rodriguez, Jordana Brewster
certificate: 12A
distributor: Universal Pictures


                                                       

Here you can see a table that shows the type of audience that went Fast and Furious. Like our film Fast and Furious includes car chases and is of the action genre. 74% of the audience for this film is in the age category between 15-24 years of age. This shows we need to target our film at people in this age category. The gender analysis shows that 74% of the audience for this film was males.

These stats suggest that are teaser trailer should be aimed at young males. We plan to do this by including lots of action, by using fast editing techniques.

Audience profiling

As you can see from the table below the highest percentage of people that go to the cinema in the UK are people in the age 15-24 age category. We therefore have decided to aim our teaser trailer at people in this age category so we have a larger target audience.

We will need to make sure our teaser trailer includes the appropriate style and narrative to attract this particular audience. We will need to make sure our storyline is contemporary and relevant in modern society which I feel ours is. We have chosen teenage actors so that it appeals to a fairly youthful audience. We are going to try and find suitable music to use that is contemporary, again to attract our target audience.

Update on filming

Last week we decided to film part of the teaser trailer. We have filmed the first couple of scenes but we may have to re do some of them to make them more realistic and authentic. We also decided to change the location of the trailer, our first ideas were to film at young street car park which is a gravel car park. We decided to change it because the car park was waterlogged and it was difficult to film on. We moved the location to a train station car park as it is a lot easier to film and in actual fact is it probably better overall. Also we have more actors than we first planned and also more cars. We have gone from three actors to six actors and two cars to three cars. I feel making these changes are going to benefit our teaser trailer and make it better.

Mise en scene - Costume

This is a rough idea of what the actors will be wearing during the teaser trailer. The actors will be wearing gangster clothing because that is the genre that we are hoping to emulate. We are also keeping the car chase within the teaser trailer as it will add more action and will be more interesting for the target audience.

These clothes are stereotypical of what the gangster characters usually wear.

What we have based our actors on

This is Adam Deacon who has featured in various teenage crime films such as Kidulthood, Adulthood and Anuvahood. All these films we researched to find out the characteristics of that genre. We have tried to emulate his clothing within our own trailer. We have done this by making our actors wear typical clothing such as joggers, hoodies and nike trainers for example. All these pieces of clothing will be quite dark because people within that situation want to stay undercover and not draw attention to themselves. He is the perfect actor to base our own actors upon, this is because he is well known within the industry.

Actors

This is Dave Bouchard, he will be playing one of the dealers. He is the one that chases the buyer after he gets away. We have chosen him because he has the look and the figure that is needed to be a dealer.

Actors

This is Jack David, he will be one of our dealers along with Jack Alisiroglu. We have chosen him because they work well together and also have similarities.

Actors

       

This is dago. He is playing one of the drug dealers in our teaser trailer. You dont see him much in the footage however he still needs to wear suitable clothing so he looks like a realistic drug dealer.

Actors

This is Jack. He will be playing one of the teenage gangsters who. We feel he suits this role as he is turkish and has a north london accent. We feel using him in this role will create authenticity and realism for the target audience.

Actors

This is Dan. He is playing the victim who gets beaten up. We have chosen him for this role because he looks weak and vulnerable. We feel that the audience can realate to him and we feel he has the right crudentials to get an emotional reaction from the audience

Actors

This is Louis. He is playing one of the drivers in our teaser trailer. He is in the film therefore needs to where suitable clothing so that the mise-en-scene looks realistic and professional. We feel he is suitable to play the role of the driver that is being chased because he looks like he can be easily intimidated therefore creating realism for the audience.

Script

We have decided not to do a script for our teaser trailer as there will be no dialogue or voiceovers. Most teaser trailers do have some dialogue however we felt that it was not necessary in ours. We have put our focus into other aspects of sound like diagetic sound and non-diagetic sound.
We want to use a variety of natural diagetic sound like the sound of tyres screeching for example. We feel this will indicate genre and narrative to the audience just as effectively as dialogue would. We also feel that non-diagetic sound (background music) is also an effective way of revealing narrative and genre. We want our teaser trailer to be unique in this way therefore we felt there is no need to produce a script.

Plot

. Dealers wait in the car park for the buyers

. Buyers pull into car park and give a signal 

. One of the buyers and two of the dealers get out of the car and walk towards each other

. Buyer hands over the money

. Dealer hands over the drugs

. Dealer throws a punch and knocks the buyer over

. Dealers take the drugs back off him

. Dealers beat up the buyer

. Buyer who was left in the car turns on his engine and races away

. One of the dealers who was in a car chases the buyer

. Montage of scenes such as hand brakes, burn outs and wheel spins

Improved Shot list

Shot 1: This is an establishing shot of the a car entering the car park, the camera also pans around at the same time. We used this shot so that the audience could get an idea of the location, it also gives them an idea of  what type of genre it will be.

Intertitle

Shot 2: The camera then fades and goes into another scene. We used an over the shoulder long shot to show our first glimpse of the actors. The long shot was used because we didn't want to go straight into introducing the characters.

Intertitle

Shot 3: Medium shot of all the actors together, this is first time that the audience see all 3 actors.

Intertitle

Shot 4: Camera then goes back to the previous shot where a fight scene starts.

Shot 4: Over the shoulder close up shot of another actor in the car. This has been used to show the emotions of that character. While this is happening the fight is still going on in the background.

Shot 5: Long shot of the car chase beginning. The camera also pans round when the cars go past.

Shot 6: Long shot the cars coming towards the camera. I think this is a good shot because it feels like the cars are coming straight towards the camera.

Shot 7: Long shot of the coming past. This is a good shot because it show the audience how fast the car going. It builds tension within the trailer.

Intertitle

Shot 8: Medium shot of a car doing a wheel spin.This is the start of a montage so the shots are quite quick to keep the audience on the edge of their seats.

Shot 9: Medium shot of a cars wheels screeching, this makes the audience feel like someone is following him.

Shot 10: Close up of the radio playing, it is a song that is associated with teenagers.

Shot 11: Long shot of a car speeding in a certain location

Shot 12: Close up of a gear change, this is a good shot because it allows the audience to see what is happening within the car. It is also adds a bit of difference from all the shots being outside the car.

Shot 13: Medium shot of the car coming out of a hand brake turn. These shots are meant to be quick so that it keeps the tension high.

Intertitle

Shot list

Long shot of when when the car pulls into the car park

Over the shoulder shot of buyer getting out of his car

Over the shoulder shot of the dealers walking towards the buyer

Meduim shot of the buyer handing the money over and the dealer giving him the drugs

Medium shot of one of the dealers throwing a punch towards the buyer

Over the shoulder shot of the buyer in the car racing away

Establishing shot of the dealer chasing the the buyer

Panning shot of the cars racing out of the car park

Long of the cars racing down the ramp

Side on still shot of the cars going past

Montage of hand brakes, wheel spins and characters emotions, these will be filmed using close ups to emphasise the scene.

Props

This is another car that we will be using in our film

Here are some pictures of another car we are using in our teaser trailer. We chose this car because it is a failry standard teenagers car. It looks quite sporty and fits in with the teenage gangster genre.